Logo of IoTrx with a house icon and two connected dots.

Home Security Brands Unlock RMR Through AI-Powered Sales & Retention

IOTRx™ partners with leading home security companies to generate and convert more leads, reduce churn, control costs, and deliver a consistent customer experience across every touchpoint.

The logo of IoT RY, featuring a house with two connected nodes inside, indicating the Internet of Things for smart home technology.

Why Leading Home Security Brands Choose IOTRx™

The Challenges Home Security Companies Face

Home security providers operate in one of the most competitive, high-volume, and operationally complex industries. From inbound lead surges and installation scheduling to customer retention and regulatory compliance, growth is often constrained not by demand but by execution at scale.

The logo of IoT RY, featuring a house with two connected nodes inside, indicating the Internet of Things for smart home technology.

Maximizing RMR Across Every Customer Journey

Home security brands can’t afford fragmented experiences across DIY and DIFM channels. Customers expect consistency regardless of how they buy or install. IOTRx™delivers a unified operating model that flexes by customer type while protecting brand experience, compliance, and revenue outcomes across both paths.

IFRS: Smarter Economics Behind Customer Acquisition

The home security market cost to acquire is under constant upward pressure - for contracted revenue IOTRx™ can help offset costs to match the tenure of the contract

Under International Financial Reporting Standards, many subscription-based home security providers can capitalize certain incremental costs of obtaining a contract, including performance-based outsourced sales and acquisition services.

This creates meaningful financial advantages:

  • Reduced upfront expense recognition

  • Improved EBITDA and operating margin presentation

  • Better alignment between acquisition costs and recurring revenue

  • Lower fixed internal cost exposure

By leveraging the IOTRx™ variable, performance-driven model, home security companies can scale growth while maintaining financial flexibility and IFRS alignment, a win for both operations and finance leadership.


Best In Class Inbound & Outbound Marketing Solutions

Get in Touch

From acquisition to onboarding to retention, we've got you covered. Contact us today!